TAKE THE ORANGE PILL – SWIM SMARTER, SAFER, AND STRONGER
Freedom in the water.
Visibility when it matters.
BE SAFE, BE SEEN
Visibility when it matters.
360swim™ Safety buoy is like a helmet for swimming. You shouldn't go swimming without it.
360swim™ Safety Buoy
- Stay visible
- Keep your valuables dry
- Take a rest
- Enjoy night swimming
- Track your swims
Custom Gear for Clubs and Events
360swim supplies custom-printed gear for open water events, triathlon clubs, and swim teams - used at races across Europe. Every item on the water carries your branding.
Swim smarter with the 360swim blog
Swimming is a wonderful sport which you can also enjoy to the fullest if you follow your swim level appropriate advice. Enter 360swim Blog.
Let go and enjoy being in the water
The more you play, the more you discover and learn
A great kick is a key to a successful swimming stroke
Some swim gear is good, others not so much. Learn the difference.
Swim butterfly with ease by breaking it down to pieces
Swimming backward is fun, but also teaches you balance
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Turn your commute into swim training. Audio Deep Dives on technique, psychology, and open water safety.
Most Popular Swim Tips
The Ultimate Guide to the 360swim Buoy: Safety Without Drag
Safety often takes a backseat in swimming. We have life vests and armbands for non-swimmers, but for competitive or fitness swimmers, there was nothing that didn't ruin your stroke, until now. The 360swim Buoy is a revolutionary device that keeps you safe without hindering your performance. It's...
The LZR Racer: A Look Back at Swimming's "Super Suit" Saga
In early 2008, the swimming world was turned upside down. A revolutionary new swimsuit, the Speedo LZR Racer, was released, promising to make swimmers faster than ever before. What followed was the most chaotic, record-shattering, and controversial period in the sport's history: the "super suit" era...
A Beginner's Guide to a Swimming Start: From Fear to a Perfect Start
Learning to swim with the correct technique can be challenging, but learning to dive headfirst into the water can be downright scary for a beginner. However, with a little patience and a step-by-step approach, what seems like an impossible task is easily conquerable. This lesson will teach you t...
What We Can Learn from David Walliams' 140-Mile Swim
In 2011, British comedian David Walliams did something extraordinary. He swam 140 miles (225 km) down the River Thames in just 8 days for charity. To put that in perspective, that's an average of 18 miles a day, a distance that even Olympic athletes rarely cover in training, let alone in dirty riv...
Breaststroke Lesson - How About Them Legs?
The breaststroke kick is powerful, complex, and often the hardest part of the stroke to master. You've probably been told to "kick like a frog," but the real motion is much more nuanced. This lesson will break down the mechanics of a proper breaststroke kick, moving past the frog analogy to teach...
The "Magic" Swimsuit Myth: Swim Smarter, Not More Expensive
Every few years, a revolutionary piece of swim gear is launched with promises of free speed and record-breaking performance. One of the most famous examples was Speedo's Fastskin3 "racing system." While new technology is exciting, it often obscures a fundamental truth: for 99% of swimmers, the sec...
Track Start vs. Grab Start: Which is Right for You?
Should I do a track start or a grab start? It's a question every competitive swimmer asks, and the answer is: it depends. Your ideal start depends on your body type, flexibility, power, and even the event you're swimming. Many swimmers still haven't figured out which is best for them, and some eve...
How to Do a Flip Turn: Part 3 - Advanced Tips for Speed
If you've already mastered the basics of the flip in Part 1 and taking it to the wall in Part 2, it's time to fine-tune your technique for maximum speed. This advanced lesson will provide a few special tips and tricks for the flip turn professional. We'll focus on three key areas: the approach...
What Hand Paddles Should I Use?
Swimmers love their gear, and one of the most common questions I hear is, "What hand paddles should I use?" Let me stop you right there. I implore you to ask a much better question first: What do I need paddles for? If your answer is, "I don't know, everyone else uses them," or "They make me fe...
Swim To Run, Run To Swim: If Navy Seals Can Do It, Why Not You?
In one of my previous posts, I discussed how adding another sport as an alternative to swimming is beneficial, not only for your health, but also for improving your swimming. To make the point even stronger, listen to what Aaron has to say about the cross-training of running and swimming. This...
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Newest Swimming Advice
How to Improve Body Rotation in Freestyle and Backstroke
Introduction: Why Posture Matters in Swimming When it comes to swimming efficiently, technique trumps brute strength. One of the most important yet often misunderstood elements of technique is body posture. In other words, how you hold and move your body in the water. Whether you are swimming...
3D-Printed Swim Gear: Level Up Your Swim Training with DIY Accessories
Have you ever wished you could customize your swim gear without breaking the bank or impatiently staring out the window, waiting days for delivery? Good news, the future is here, and it's called 3D printing. And no, you do not need an engineering degree or a NASA-sized budget to get started, just a...
The Viking Legacy - One goggle to rule them all
It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
Airofit PRO 2.0 Review: How Stronger Breathing Makes You A Faster Swimmer
Breathing is as crucial to your life as water is to your swimming. You draw a breath thousands of times per day, yet how often do you actually stop and examine your vital breathing pattern? Similarly, when training, you more than likely tend to focus on endurance and muscular strength. If you ar...
The Ultimate Gift Guide for Swimmers and Triathletes
Trying to find the perfect, thoughtful gift for the swimmer or triathlete in your life can be a challenge. You want something unique and useful that won't just sit in the back of their closet. Whether they are a beginner, a seasoned triathlete, swimrunner or an avid open water explorer, this guide...
Xmetrics: The Device That Tried to Revolutionize Swim Tracking
"All you have to do is swim." That was the bold claim made by Xmetrics, a technology company that aimed to disrupt the swimming world with a new wearable gadget. While the landscape of swim tech has evolved since this device was announced, the core philosophy behind Xmetrics remains incredibly r...
The Lost Art of Tactile Feedback: Lessons from the BluCore Corsuit
Every superhero needs a gadget. For a brief time in the swimming world, that gadget was the BluCore Corsuit. While this unique device is no longer on the market, the problem it solved, poor body posture, is timeless. The Corsuit offered a brilliant solution: tactile feedback. It forced you to...
11 Ways To Enjoy Swimming In A Crowded Lane
It is one of those days. The swimming lane you're about to plunge into is overcrowded. Even though it's marked "FAST SWIMMERS," it's plagued with leisurely head-up breaststrokers and people discussing politics by the wall. Your mood is ruined... or is it? Instead of getting angry, it's time to mak...
Stop Making These 4 Freestyle Mistakes: A Video Analysis Guide
Recognizing flaws in a swimming stroke is the first step to fixing them. Often, what feels right in the water looks very different on video. This article breaks down a video analysis of a swimmer with four common but critical freestyle mistakes. By learning to spot these errors, from a deep kick t...
8 Ways To Use Your Hand Paddles
Hand paddles are commonly used in swimming pools around the world. In fact, you hardly ever see a pool deck or the infamous Lost and Found basket (yes, they do exist) without a pair of them laying around. They are either loved or hated. The main rudimentary idea behind the original hand padd...
Swimming Gear Reviews
Zoomers Gold Review: Improve Your Freestyle Kick In A Soft Rubber Comfort!
One of the toughest things to learn in swimming is a proper effective and efficient kick. Many coaches can tell you that having a great kick is the essence of fast swimming, however, they also struggle with teaching the proper kicking technique. No wonder though, the right kicking movement, wh...
The Viking Legacy - One goggle to rule them all
It was in the 1970s in a small village in Sweden that the swimming goggle industry changed forever. Jan Malmsten, an avid swimmer and entrepreneur, designed simplistic, sleek, and affordable swimming goggles that were adopted by the majority of elite swimmers around the world. These goggles, commo...
shinfin™ Leg Fins Review: No More Sinking Legs During Your Swim
I have already discussed proper body position while swimming freestyle and the drag forces that act upon your body on numerous occasions on this blog. However, the reality of it is that it is very easy to say, "swim relaxed with good body position", but a bit more difficult to actually perform...
Swim Smooth DVD Review: Clean Up Your Stroke (Practicing One Thing At A Time)
The Swim Smooth's Clean Up Your Stroke DVD set is not your usual learn to swim program on DVDs. It is more of a series of short hints and tips addressing a few important aspects of an efficient freestyle stroke. Paul Newsome, an accredited level II triathlon coach who coaches triathletes in Wester...
Aquaspotter Review: Swimming Safety In Open Water
Roaring speed boats, slowly churning fishing barges, a crazy youngster on jet skis, all of these have one thing in common: they are a danger to swimmers. When you do not have the luxury of swimming in a protected zone, staying visible is your number one priority. While a brightly colored swimmi...
The Technique Toolkit: 7 Swim Products to Help You Swim Faster
Swimming is an amazing sport, but staring at the black line can get boring. Sometimes you need a little distraction to stay motivated. But the best distractions are the ones that make you faster. I like to call them "coaching toys", equipment designed not just to make swimming easier, but to force...
Want To Swim Smooth? Check Out Mr. Smooth - The Perfect Swimming Mentor
Have you ever thought to yourself I can't seem to grasp the way my arm should move under water when I swim how should my legs move when I swim freestyle I wish there was a way to see someone swim slow motion I'd like to see how it looks from a different angle in order to understand. ...
Palm Paddle Review - The World's Smallest Hand Paddle
This post is long overdue, but finally, I kicked myself to introduce you to the wonderful world of the Palm Paddle. I am not kidding when I say it is the world’s smallest hand paddle. At first sight, they’re so tiny and cute that you just want to cuddle them in your palm :). But don’t let the...
